2024: New Norm Groups for esc Profile Assessments

With the re-norming of esc Profile assessments, updated evaluations for the norm groups Leadership, Sales, and Employees will be available from early 2025. These norms are based on comprehensive data collection and offer new insights into personality traits and developmental dynamics. Below, we provide an overview of the key findings and their significance.

New Norm Groups Overview

Leadership (ID 18): Based on 1,672 German-speaking executives.
Sales (ID 19): Based on 2,154 sales employees without leadership responsibility.
Employees (ID 21): Based on 3,627 German-speaking employees without leadership responsibility.

Global Trends 2012–2024

The data analysis reveals overarching developments across all three norm groups.

Stronger "We-Levels"

The increase in Graves6 (Team and Relationship) emphasizes the importance of teamwork and interpersonal collaboration. This trend is also evident through growing practical orientation and the service provider factor.

Security and Stability

Rising Graves2 values (Security and Identification) are expressed in increasing performance stability and strengthening of continuity. Structured work and routine processes provide additional security.

Reflection and Adaptability

The increase in Graves7 (Freedom and Development) is reflected in stronger reflectivity and failure tolerance, fostering a constructive learning attitude.

Stability in Graves5 and Graves4: Performance and structure remain important constants.
Decline in Graves3: The decrease in power- and impulse-driven behavior correlates with a stronger orientation toward reflective, cooperative approaches.

Differences Between Norm Groups

Leaders show a clear emphasis on reflective ability (Graves7) and strategic thinking. Security and stability are also in focus, while impulsive action is increasingly replaced by long-term planning.

In sales, the focus is on resilience, pragmatism, and adaptation to dynamic market conditions. Practical orientation and stability are key factors crucial for success in uncertain markets.

For employees, operational stability and practical solution approaches dominate. A growing need for security and collaboration shapes their work style and underscores their central role in daily business operations.

Conclusion

The new norms reflect the changing demands of the working world and support more precise analysis of potential in different professional roles. Leaders, sales professionals, and employees develop differently, yet overall there is a clear trend toward more resilience, collaboration, and pragmatic solution approaches.

Complete Documentation

The complete document on re-norming with all details and graphs is available as a PDF.

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